Your ads are on. You don't know if they're working.Your ads are off. You don't know if they'd have mattered.Not knowing is the expensive part.
For e-commerce business owners spending $500 to $5k/month on Meta or Google
One controlled test. One verdict: WORKING or WASTE, with a certainty score behind it. Keep the ads with proof, or stop them with proof. Either way, you get the answer.
Not a creative problem. Not a targeting problem.
You can't see which orders your ads actually bought.
Pause your ads and eyeball it. Orders move on their own, ads or no ads.
One test tells you: working or waste.
15-min call · verdict within 24h of the test closing
How It Works
Pausing ads and watching orders tells you nothing. Weekly cycles and seasonality hide what the ads are actually doing. I run a test against your store's own order history. You get a verdict and a certainty score.
15 minutes. Confirms whether I can help. If I can't, you'll hear why.
One CSV. 56 days of orders. That's the only data you share with me.
I check your orders are steady enough for a clear answer before you commit.
Ads off, 5 to 10 days, usually about a week. No store or product changes during the period. This protects the verdict.
You get one page with your orders, expected orders, a certainty score, and a verdict on your ads.
▶See exactly what happens at each step
01: The call. It's a fit check. I look at your data to see whether I can give you a meaningful verdict. If not, I tell you and we don't proceed.
02: Data handover. The only thing I need is the date and number of orders for each day. Nothing else. No client details, no revenue numbers, and no access to any accounts. I use the data only for the test, delete it within 7 days of delivery, and never share it with another company. I'm GDPR compliant.
03: Stability check clears. Some stores vary too much day to day for me to give an accurate verdict. First, I check whether your store is one of them. If it isn't, I set the test window using your order history and then we proceed to payment. If it is, there is no test and no payment. We can stay in touch in case your order pattern changes.
04: Test window. 5 to 10 days, usually about a week, set by your data. Everything except the ads needs to remain unchanged during the test. Changing a price, running a promo, or editing a product can invalidate the verdict. If it happens by accident, I flag it and we carry on; a second time ends the test. These rules give you the cleanest possible verdict.
05: Verdict delivery (PDF). One page, sent to your inbox within 24 hours of the test closing. The PDF shows your orders, expected orders, certainty score, and a one-sentence verdict with a plain-English explanation. It gives you a clear, actionable answer.
How is the certainty score calculated? From 56 days of your orders, I build a picture of a normal week for your store, including the lift your ads usually add. During the pause, I compare your real orders with that normal week. The certainty score shows how sure the verdict is. It describes your store as it stands during the test, so if your offer or market shifts later, the answer can shift too. Below 80% certainty, I issue no verdict. You receive a refund or a free re-run.
What You Get
One-page PDF with a verdict and explanation.
In this example, orders barely moved with the ads off: 47, against 49 expected. A two-order gap over five days sits well inside this store's normal day-to-day swing, so it counts as no change. The orders were already coming in on their own. The spend was not adding to them.
Stop it with proof.
Keep it with proof.
Check your store
A pause test only gives a clean answer if your day-to-day orders are stable enough. Two numbers tell you whether yours are, before you book anything.
It runs right here in your browser. Your numbers are never saved.
Your numbers
Your read
Where does your store land?
Enter your two numbers to find out.
On the call, I confirm it against your full order history. If I can't give an accurate verdict, we don't move forward and you don't pay anything.
Results
Store type
DTC apparel brand
Monthly spend
~€1,200
Certainty
91%
Turnaround
19 hrs
What they did
Paused all Meta campaigns immediately. Organic orders held for the following 3 weeks with no drop in revenue.
"Four months in, I finally knew."
Store type
Skincare brand, Google Ads
Monthly spend
~£2,800
Certainty
84%
Turnaround
22 hrs
What they did
Kept the Google Ads running the following month. When they were paused for the test, orders fell and stayed down.
"We argued about it for months. Then we knew."
Pricing
- You export your order history yourself.
- I run the test against your store's own order history.
- One-page verdict in 24h.
- Everything in Standard.
- Can't export the data yourself? I pull it with you in a live 20-min session.
- Best if you have no clean export to hand.
Payment and refunds
After the call, before the test, once your order history looks steady enough for an accurate verdict.
No test, no charge. I check before I ask for money, not after.
Free re-run or full refund within 5 business days.
If I get the test window, the expected orders, or the score wrong, that's on me. Full refund. No argument.
A price change, promo, or product edit by mistake gets one warning, and the test carries on. A second one ends it.
A test that can't be read once the window opens, whether from a platform outage or a second change, is refunded in full. Immediately.
The fee is the same regardless of the verdict.
Is it worth it?
Enter your monthly spend. See what the answer is worth to you in both cases.
Booking
Book a call.
Fifteen minutes. I check your data and, if the test fits, set the test window.
15 minutes. Confirms the test fits.
I check your orders are steady enough for a clear answer.
5 to 10 days. Then your verdict.
No charge if your data can't support a verdict. Below 80% certainty: free re-run or full refund.